Educate prospects to close more sales
Ever missed out on a sale because a prospect didn't know what you could do for them?
Technology buying processes stretch over many months. To get onto shortlists, you typically need to have built up credibility with a firm’s buyers long before they're ready to buy.
White papers let you do this. They:
Then, when your prospects are ready to buy, you’re more likely to be one of the companies on their shortlist.
With the right process, creating a white paper needn’t take large amounts of your experts’ time.
What do you want to achieve with your white paper? Who will it be targeting?
We hold a call to discuss your white paper's:
This call typically lasts around 30–45 minutes and gives me the information I need to interview your subject matter expert.
I prepare questions to discuss with your subject matter expert.
On the call we discuss:
This call typically lasts around an hour and gives me the background I need to plan your white paper.
I prepare an outline for your white paper and send it over to you.
You provide feedback and I revise your outline if needed.
This step ensures the white paper meets your goals. It reduces the likelihood of needing to revise the full copy later, which helps you launch your white paper sooner.
I write your white paper and send it through to you for review.
If there are any changes that need to be made I make up to two sets of revisions so that you are happy with the content.
Your case study helps you to:
Drop me a message describing what you're looking for. Then we can set up a call to discuss how I could best help you.
I’ll get back to you within two working days.
We engaged Jon to work on a set of quite technical white papers, blogs and case studies for a client selling into the mobile telecoms industry. Jon has been thoroughly professional throughout: interviewing the client to get the right info, producing detailed documents with the right tone and level of technical information, and proactively handling the feedback and editing process with the client. I have been impressed with his writing and professionalism, and will certainly work with him again on technical, telecoms-focused content.
I’m a B2B copywriter helping technology companies market their services so they can generate more leads and close more sales. Read more about my background in the telecoms and IT sector here.
I invoice 50% upon sending you your white paper outline and 50% upon sending you the full white paper text; you have 30 days to request up to two rounds of revisions. My invoicing terms of 30 days.
After speaking with your subject matter expert I will send through a proposed outline within 5 working days. Once we have agreed the outline is I will the send through the full copy within a further 5 working days.
I focus on writing because that’s my expertise. I supply you with the text for your white paper ready for you to add your company’s design and branding.
If you have graphics that you want to include, I can refer to these in white paper copy I write.